Why would your customer choose your product over the competition?.How does your service/product better than your competition?.How does your product or service fulfill that need? How does it solve their problem?.What is your customer looking for? What are they struggling with?.If you’re struggling to come up with a USP example, it sometimes helps to think of it from your customer’s perspective: It could be something that you thought was insignificant-such as how your product is made or sourced-that turns out to be the missing link in your USP. Write down anything and everything that makes your product unique.ĭon’t overthink it, just jot down everything that comes to your mind that can be used as a USP example.
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Brainstorm: write down all the features that make your product unique. Their one-for-one model is a strong USP, and is widely copied in the retail world today, and they’ve expanded their products to include accessories, eyewear and coffee under the same USP.ġ. TOMS stood out because they distinguished themselves as a mission-driven, ethically-minded organization. They’ve been hugely successful-when they sold to private equity firm Bain Capital, they were valued at $625 million. Their mantra is summed up in a simple tagline one for one. They literally donate a pair of shoes to a child in need for every pair sold. There are also hundreds of brands like that out there for a potential customer to choose from. They're reasonably priced, lightweight, somewhat comfy shoes marketed towards folks who want their footwear made in a morally and environmentally friendly way. How do you even begin to stand out, and get noticed by a prospective customer, among Nike, Adidas, Jordan, Vans, Converse or Reebok? (Just to name a few.)
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If we want to talk about unique selling proposition examples in a saturated market, let’s start with footwear.